Brandon is a marketer with a focus on working with startups from infancy through IPO. He is an entrepreneurial marketing leader and team builder specializing in strategy and growth marketing. Passionate about turning concepts into a reality for businesses looking to enter the market. Currently rebuilding the energy industry from the inside out at FranklinWH.

FranklinWH – Director of Marketing

San Jose, CA, March 2023 – Present

Electriq Power – Director of Marketing

Bay Area, CA & South Florida, January 2016 – February 2023

Founding employee of residential energy storage company, Electriq Power, who is developing ubiquitous hardware and software solutions for the clean energy transition. Over the past seven years, I have worn numerous hats.

Responsibilities included:
• Developed Product Marketing strategies such as the go-to-market (GTM) framework, as well as successfully launching four energy storage products and numerous software features.
• Implemented integrated digital marketing plans consisting of SEO, Conversion Rate Optimization, Link Building, Paid Advertising, Content Marketing, and more.
• Responsible for leading the company rebrand, launch strategy, messaging and positioning, and sales enablement strategy.
• Oversee the marketing budget for the U.S. market and developed strategies in line with regional and business objectives.
• Accountable for all national event marketing, from event strategy to partnering with trade show fabricators to perfect the in-booth experience.
• Produced countless marketing, sales, engineering, and customer service assets by leveraging my background in design and photography.

Notable Wins:

• Founding employee that grew the business from 4 employees to over 30 presently.
• Instrumental from startup to SPAC merger at $495MM valuation (NYSE: ELIQ).
• Launched four energy storage products and numerous software features.
• Improving organic traffic by 100+% YoY through strategic content ideation and creation.
• Successful agreements resulting in two separate multi-million dollar white-label deals with prominent companies.
• Helped implement strategic partnerships and product deliveries through various major solar distribution channels.
• Instrumental in establishing Electriq Power as a competitive player in the energy storage market versus publicly traded competitors.

Brandchez Marketing Consulting – Owner

South Florida, 2019 – Present

Brandon Sanchez Photography – Owner

South Florida, 2019 – Present

Brighthaus – SEO Account Director

San Diego, CA, June 2014 – August 2015

BrightHaus is a boutique digital marketing agency in San Diego, CA.

• Managed the planning, strategy, and execution of SEO/SEM, PPC/AdWords, social media, analytics, and reputation management campaigns.
• Ensured the timely completion of campaign deliverables, such as keyword research, content creation, on-site optimization, analytics reporting, etc.
• Worked as the main SEO to develop and grow customers’ businesses in a variety of industries.
• Coordinated with PR, Web Development and Design teams to maximize each uniquely tailored marketing strategy.

Geary LSF – Marketing Coordinator

San Diego, CA, February 2014 – June 2014

Geary LSF is a full-service digital agency that specializes in omni-channel marketing.

• Managed all social media platforms through HootSuite and Sprout Social.
• Reworked all of Geary LSF’s database inefficiencies in Salesforce, which totaled over 100,000 accounts.
• Assisted in campaign set-up process, media quality assurance, and tracking set-up.
• Ongoing development and roll-out of keyword strategies, and worked them into Geary’s content strategy.

The Divorce Help Clinic – Marketing Manager

San Diego, CA, January 2010 – June 2014

The Divorce Help Clinic is San Diego’s largest divorce mediation firm, providing group counseling, one-on-one counseling, and workshops.

• Developed and managed all marketing strategies with the objective of generating qualified leads for the firm and expanding its reach across San Diego.
• Overall responsibility for increasing the efficacy of marketing initiatives, including the review of existing programs and the development of new ones.
• Created marketing campaigns for high-divorce-rate segments of the local population, resulting in an 18% increase in new leads.
• Gathered and analyzed local data and trends in order to determine a strategic focus for sales and budget allocation.

Master’s of Management and Marketing, Massey University

Auckland, New Zealand, 2015 – 2016

The phenomenal professors across the disciplines pushed me to expand, challenge, and adjust my worldview of marketing. 2015 was a very unique time to attend Massey, as one of my professors was heading the initiative to transform Auckland into the Silicon Valley of Australasia. My engagement in Massey’s innovation initiatives exercised my creative muscle and sparked my obsession with consumer behavior. I am forever grateful for all of the diversity I was exposed to during my time at Massey.

B.S. Marketing, Sonoma State University

Rohnert Park, CA, 2010 – 2013

My time at Sonoma State was vital for my understanding of marketing. Here is where I learned the fundamentals of marketing and how to apply those theories to real-life scenarios. For my final year, I joined the Marketing Club and took on the role of Digital Designer. This included creating the logos, content, and other miscellaneous digital collateral for the club’s website.

A.S., Grossmont Community College

San Diego, CA, 2007 – 2010

Grossmont was a major time of growth for me, and I’m delighted to have discovered the path to marketing while I was here.